Global Trends in the New Energy Vehicle Industry

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The Moment of Truth for New Energy Vehicles

New energy vehicles (EVs) have fundamentally transformed how consumers worldwide perceive automobiles and transportation. EVs are no longer just the domain of tech enthusiasts and car aficionados—one in every five vehicles sold globally is now an EV. As more consumers consider adopting new energy vehicles, new purchasing decisions and demands are challenging long-held consumer preferences and perceptions.

For automotive marketers, this new era demands a precise assessment of how consumers purchase vehicles. Our report leverages direct data from Rongwen products to outline the key concerns of today's global new energy vehicle consumers.

Leverage Future Insights:

• · Evaluate Strategies

• · Discover Trends

• · Inspire Marketing Campaigns

• · Guide Research

• · Benchmark Testing

Methodology

This report presents insights and analysis derived from Rongwen Solutions, citing data encompassing English-language content mentions of relevant keywords, phrases, brand names, and hashtags across global broadcast media, digital media, blogs, reviews, podcasts, forums, and social media platforms (including X, Instagram, Facebook, Reddit, and Pinterest) from December 1, 2023, to November 30, 2024.

We conducted a period-over-period (PoP) comparison of results from June 1, 2024, to November 30, 2024, against results from December 1, 2023, to May 31, 2024. and compared results from December 1, 2023, to November 30, 2024, against those from December 1, 2022, to November 30, 2023, for year-over-year (YoY) analysis.

Click to learn about Rongwen Industry Insights' industry-leading technology

Leading Brands in the New Energy Vehicle Industry

Brand Bench marking

The new energy vehicle market shows no signs of slowing down, making competitive bench marking a critical capability for gathering market intelligence. Below we list the media exposure rates of global leading brands based on news coverage data.



Globally, Tesla dominates news coverage related to new energy vehicles.

Worldwide, Tesla's media exposure exceeds BYD's by more than double. Positive coverage outnumbers negative coverage by approximately 53%, primarily driven by reports on Tesla's growth and milestones such as producing its 6 millionth vehicle in March 2024.

However, coverage of other companies' milestones also boosts Tesla's mention volume. For instance, when a competitor announces the world's fastest-charging battery, such news often draws comparisons with Tesla, thereby increasing its mentions.



Leading EV Brands by News Mentions

(December 2023 to November 30, 2024)

2025 Consumer Insights: New Energy Vehicle Industry



Leading electric vehicle brand news mentions







Highest News Volume for Electric Vehicle Brands Across Countries

BYD Dominates News Mentions in Key Asia-Pacific Markets

(December 2023 to November 30, 2024)

BYD recorded the highest news mentions in Mainland China and Japan, totaling over 21,400 instances.

Overall, global news coverage related to BYD's legal and governmental themes surged significantly in 2024, growing 372% year-over-year, while Tesla saw a 68% increase. “Tariffs” ranked 11th among BYD's most popular keywords but did not appear in Tesla's top 30 keywords, as Tesla's keywords typically focus less on government-related news.



Key Takeaway: Competition among new energy vehicle brands is intensifying across regions. Utilizing media monitoring and competitor bench marking to understand how macro forces influence brand awareness can provide marketers with a competitive edge.



Sales of New Energy Vehicles on the Rise

Discussions on Purchasing and Using Electric Vehicles

Consumer concerns and interest in batteries and charging coexist. Our social media listening analysis reveals global consumer discussions related to purchasing and using electric vehicles.



Approximately 28% of global social media discussions about new energy vehicle charging mention charging stations, with negative comments outnumbering positive ones by three to one.



Over 76,000 EV charging conversations mentioned “home,” while roughly 380,000 referenced “charging stations.” This indicates that charging convenience on the road remains a top consumer concern. Posts frequently cited slow charging times and limited infrastructure as key factors affecting EV adoption and practicality.



The most frequently discussed product was Tesla's Supercharger network, receiving 19.4% positive reviews and 12.8% negative reviews. Many posts debated the availability of these chargers and the charging experience for non-Tesla EV owners.



Meanwhile, some of the most engaging posts in related conversations also discussed the progress of U.S. government spending on charging infrastructure.



Top Keywords Related to Charging on Global Social Media

(December 2023 to November 30, 2024)

Keyword -- Product



ev charger; government; tesla;  supercharger; electric vehicle; electric car; evs; model y; model 3; Stations; charge; money; teslas; home billion; chevy bolt; electric cars; ev; powerpod; zero; electric vehicles







Global Social Media Sentiment Analysis on New Energy Vehicle Batteries

(December 2023 to November 30, 2024)

Positive: 20.5%  Neutral: 46.8%  Negative: 32.7%

Initially, reducing dependence on fossil fuels attracted many consumers to choose new energy vehicles; however, as more consumers entered the market, attention shifted to batteries.

Positive comments often center on topics like production, market performance, and technological milestones.

However, negative discussions hold a higher proportion, primarily focusing on environmental and social concerns. Within these debates, people increasingly question the advantages of new energy vehicles over traditional ones.







Key topics include battery range and environmental impact.

Social media discussions on batteries cover practical subjects like range and performance, as well as ethical issues such as battery sourcing, production, and recycling.



Key topics encompass child labor in cobalt mining, environmental impacts of nickel extraction, heavy batteries' effect on tire degradation, and battery performance in cold climates.

Key Takeaways:

Long-term, brands can differentiate themselves by authentically addressing consumer battery concerns through product development, supply chain transparency, and tailored marketing messaging.



Approximately 12% of global social media discussions about electric vehicle batteries mention range and related keywords.

Approximately 11% of global social media discussions about electric vehicle batteries mention sustainability and climate change.



Key segments of purchase-related mentions

(December 2023 to November 30, 2024)

Used cars: 20,243 mentions

Car dealerships and retailers: 31,876 mentions

Vehicle specifications, reviews, comparisons: 222,818 mentions

Purchasing: 323,791 mentions



On Reddit, approximately 12% of electric vehicle discussions revolve around purchasing topics.

Overseas consumers research desired products and seek peer-to-peer recommendations on this popular forum site, making Reddit a valuable source for consumer intelligence.

From December 2023 to November 2024, consumer concerns about public charging infrastructure availability and reliance on battery power emerged as key topics in Reddit discussions about new energy vehicle purchase decisions.



Discussions about new energy vehicles on Reddit span numerous niche communities, including subreddits catering to different geographic locations and interests.

R/electricvehicles stands as the most significant subreddit for new energy vehicle discussions. Meanwhile, finance-focused r/wallstreetbets, brand-focused r/BoltEV, location-based r/Canada, and technology-focused r/technology all rank among the top ten.

Key Takeaways:

By monitoring discussions on social media channels like Reddit, brands can identify platforms where overseas fans are most concentrated and understand why. These insights reveal untapped segments within existing audiences, enabling brands to reach new potential audiences through strategic social media marketing campaigns.





First time charging at Costco

Your Mlego May very

Am l the only one who drives an EV because of the performance and operating costs, rather than "climate change"impact?

Six new level 3chargers at a new Costco just south of Atlanta (Stock bridge).Help me talk to my husband about dumping his Model X for this Taycan Turbo S that I drove yesterday

72%of Americans Believe Electric Vehicles Are Too Costly: Are They Correct?

ELI5:How well do electric cars do in bumper to bumper traffic like we see in the evacuations in Florida?



Age and Gender of Key Influencers for New Energy Vehicle Brands

Male & Female

Brand: XPeng       Fisker       NIO       Rivian       Polestar





XPeng       Fisker       NIO       Rivian       Polestar



Some new energy vehicle brands are leveraging influencer marketing to reach previously overlooked buyers and untapped online communities.

We analyzed the influencer marketing audiences of five new energy vehicle brands (XPeng, Fisker, Zeekr, Rivian, Polestar). Results show all brands have substantial followings among 25-34 year-olds, but Zeekr's influencer marketing audience stands out with higher proportions of female and Gen Z consumers.



Zheflu's approach to influencer collaborations and audience activation may partly explain this phenomenon.





Premium fashion content helps Zheflu reinforce its upscale brand image and boost recognition among female consumers.

In October 2024, Zheflu launched a campaign at Thailand's Elle Fashion Week, partnering with large and mid-tier influencers boasting substantial followings among women, Gen Z, and fashion enthusiasts.

Rongwen's overseas influencer marketing monitoring tool reveals that during the campaign, certain influencer posts generated over €5 million in media value, reaching approximately 11.9 million users. Among these, 63% were female with an average age of 24.

Learn more about overseas influencer marketing analytics interface







Trade Tensions and Tariffs Impact Attention on New Energy Vehicles

Tariff issues have spurred widespread consumer discussions about new energy vehicles globally. Below, we share insights on how tariff concerns influence consumers' overall perceptions regarding new energy vehicles, sourced from Rongwen Media Listening & Analysis and Media Intelligence Solutions.







Tariff-related news has also increased radio mentions of new energy vehicles.

Radio coverage of new energy vehicles is growing, with international tariff news playing a significant role. Notably, the largest surge in radio mentions of new energy vehicles in 2024 occurred on May 14, when the U.S. government announced plans to raise import tariffs on Chinese-made new energy vehicles.

Each new development in international tariff policy influences audiences, prompting greater consideration of brand and cost implications for their next vehicle purchase.





Up 13%

The annual growth rate for global radio mentions related to new energy vehicles is 13%.

Radio Mentions Related to New Energy Vehicles

(December 2023 to November 30, 2024)





Global social media mentions of new energy vehicle tariffs have surged.

Up 4%

Global social media mentions of new energy vehicles increased by 4% year-over-year.

Up 76%

Global social media mentions of new energy vehicle tariffs increased by 76% year-over-year.





Discussions about new energy vehicles on global social media remain relatively stable. However, discussions about tariffs are increasing, indicating that tariffs have become a key factor influencing the adoption of new energy vehicles.

The growth in related discussions suggests that as the novelty of this technology diminishes, consumers are increasingly focusing on the cost-effectiveness of new energy vehicles. The tariff issue continues to gain exposure in new energy vehicle news, influencing online discussions and becoming a primary concern for car buyers whose brand loyalty is still developing.



Key Takeaways:

The surge in tariff discussions presents brands with new opportunities to engage audiences and build trust. From creating informative content on trade policy issues to leveraging consumer insights for pricing and communication strategies, brands can creatively harness this trending topic to address pain points and tailor marketing approaches.

Summary:

The battle for new energy vehicle consumer loyalty has only just begun.

Leverage always-on monitoring and alerting capabilities to identify emerging trends.

As external economic factors take center stage, marketers must rely on automation tools to stay ahead of evolving consumer perceptions and expectations.



Uncover opportunities through competitive intelligence

Guessing your brand's market position won't suffice. Gain comprehensive insight into your competitive landscape to chart a path to success and prepare for upcoming challenges.



Leverage consumer intelligence to uncover potential audiences

As the new energy vehicle market expands, audiences interested in these vehicles lurk within various online communities. Data-driven marketing strategies—such as targeted influencer campaigns—will be key to building lasting connections with new audiences.



JST Mold has already helped several brands of new energy vehicles manufacture and produce two-color molds and products, primarily for charging piles and related accessories. If you have similar products that need manufacturing, please contact us at info@jstmould.com.